{"id":1970,"date":"2026-11-03T23:58:56","date_gmt":"2026-11-03T15:58:56","guid":{"rendered":"https:\/\/globalgenius.com.my\/?page_id=1970"},"modified":"2026-11-06T23:16:41","modified_gmt":"2026-11-06T15:16:41","slug":"pemasaran-jualan-pukau-selling","status":"publish","type":"page","link":"https:\/\/globalgenius.com.my\/en\/pemasaran-jualan-pukau-selling\/","title":{"rendered":"Pemasaran & Jualan: Pukau Selling"},"content":{"rendered":"
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Home \/ Training Programmes \/ Marketing & Sales: Pukau Selling<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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SALES & NEGOTIATION<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Marketing & Sales:
Pukau Selling<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Understand prospects\u2019 needs, explain your offer\u2019s value and address objections through ethical sales communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u2190 Back to Training Programmes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Pukau Selling is marketing and sales skills training for sales, marketing and business development teams. Understand prospects\u2019 needs, explain your offer\u2019s value and address objections through ethical sales conversations.<\/p>

Explore S.I.N.E.R.G.I Negotiation Skills when conversations move towards options, terms and agreement.<\/a><\/p>

Choosing a sales and marketing training focus<\/h3>

Before choosing training, identify the part of the sales conversation your team finds most challenging. Do prospects struggle to explain their needs, understand the offer\u2019s value or resolve questions before deciding? Describe the situation you want to practise so the discussion with GGC has a clear focus. Teams meeting new prospects may have different needs from those managing existing customer relationships.<\/p>

Prepare an outline of the product or service, customer types and frequently asked questions. Use anonymised examples and explain the limits of what participants may offer. For example, distinguish information they can explain directly from prices, terms or commitments requiring approval. This preparation helps identify practice situations that reflect the team\u2019s actual responsibilities.<\/p>

From customer needs to explaining value<\/h3>

A clear sales conversation starts with understanding the customer\u2019s situation. Organisers can bring examples of discovery questions, offer explanations and common objections for discussion. Review whether the team connects features of the offer with needs the customer has expressed. Distinguish benefits supported by actual information from assumptions about outcomes that remain uncertain.<\/p>

Responses to objections should allow room for questions and clarification. Identify whether the customer needs more information, a comparison of options or time to assess the proposal. Use these examples to discuss suitable activities with GGC, including explaining value and organising follow-up. Agree clearly on what will be provided next and who will take action.<\/p>

Preparing the team to use what they learn<\/h3>

After choosing a sales and marketing training focus, organisers can identify one work situation for participants to practise again after the session, such as clarifying initial questions for prospects or reviewing how an offer is explained. Discuss language, participant experience and available time with GGC. For needs involving agreement between parties, compare the S.I.N.E.R.G.I Negotiation Skills module so the programme scope fits the organisation\u2019s purpose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\tThe focus, activities, duration, language and delivery format will be agreed with GGC based on your organisation\u2019s needs, participants\u2019 experience and programme goals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Who It's For<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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For sales, marketing and business development teams, and entrepreneurs engaging with prospects and customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What You'll Learn<\/h2>\t\t\t\t<\/div>\n\t\t
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01<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Prospect Needs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Use questions to understand prospects\u2019 needs and considerations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Relevant Offer Value<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Connect offer features with relevant benefits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Objections and Next Steps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Address objections and suggest next steps professionally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Training Topics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Topics that may be covered in this programme:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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01 \u2014 Preparation and Building Rapport<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Prepare for sales conversations and build rapport so prospects feel understood.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02 \u2014 Needs Questions and Listening<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Use questions and listening to understand a prospect\u2019s needs and considerations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03 \u2014 Presenting Value, Evidence and Options<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Connect the offer\u2019s features with benefits, evidence and options relevant to the customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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04 \u2014 Objections, Closing and Ethical Follow-Up<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Address objections, suggest the next step and follow up professionally without pressure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Prospect conversation simulations, exercises in explaining offer value and preparing responses to common objections received by the team.<\/p>

Before planning marketing and sales training, identify your prospect types, frequently asked questions and sales stages that need attention. Bring examples of offers and customer objections to discuss with GGC so that activities can reflect your team\u2019s situation.<\/p>

Further reading: Salesforce\u2019s guide to consultative selling<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Choose up to 3 modules that suit your organisation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Add this module to your selection form. The GGC team can discuss the focus, duration and training format to suit your organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u2190 Back to Training Programmes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Home \/ Program Latihan \/ Pemasaran & Jualan: Pukau Selling JUALAN & RUNDINGAN Pemasaran & Jualan:Pukau Selling Fahami keperluan prospek, terangkan nilai tawaran dan kendalikan keberatan pelanggan melalui komunikasi jualan yang beretika. Pilih Modul \u2192 \u2190 Kembali ke Program Latihan Gambaran keseluruhan Latihan pemasaran & jualan Pukau Selling untuk pasukan jualan, pemasaran dan pembangunan perniagaan. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1970","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/globalgenius.com.my\/en\/wp-json\/wp\/v2\/pages\/1970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalgenius.com.my\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/globalgenius.com.my\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/globalgenius.com.my\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalgenius.com.my\/en\/wp-json\/wp\/v2\/comments?post=1970"}],"version-history":[{"count":17,"href":"https:\/\/globalgenius.com.my\/en\/wp-json\/wp\/v2\/pages\/1970\/revisions"}],"predecessor-version":[{"id":2135,"href":"https:\/\/globalgenius.com.my\/en\/wp-json\/wp\/v2\/pages\/1970\/revisions\/2135"}],"wp:attachment":[{"href":"https:\/\/globalgenius.com.my\/en\/wp-json\/wp\/v2\/media?parent=1970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}